Tourist arrivals in Ethiopia to rise by 5.7%
According to the 7th edition of the ‘Hotels Outlook: 2017-2021’ by PricewaterhouseCoopers (PwC), tourist arrivals in Ethiopia in 2017 could reach 918,010, a 5.7% increase from the 868,780 registered in 2016.
This boost to the hospitality sector will generate more foreign earnings and the hotel sector will benefit from an increase in the number of inbound travellers with the expected opening of some international hotel brands. Five international hotel brands are currently under construction.
International visitors are widely varied; it is a diverse market catering for both business travellers and tourists.
Government plans include expanding Ethiopian Airlines’ footprint of regional and international routes and Addis Ababa international airport is also undergoing an expansion that will enable it to service 20 million passengers a year by 2019.
Addis Ababa will continue to grow as a regional business hub, supporting expansion in the hotel sector. Hotels in the city currently have a 60% occupancy rate. Addis Ababa is host to numerous conferences, mainly because it has the third-largest diplomatic community in the world, after New York and Geneva.
“The growing presence of international brands demonstrates confidence in Ethiopia’s tourism growth, particularly opportunities linked to business and diplomatic travel,” said Pietro Calicchio, Hospitality & Gaming Industry leader for PwC Southern Africa.
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African insights Hotels outlook: 2017–2021
A closer look at two emerging hotel markets, Ghana and Ethiopia, which have seen an increase in international tourism over the past decade.
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